Theme

Hi! I’m Valeria, product designer based in Milan

Hi! I’m Valeria, product designer based in Milan

Experienced Product Designer (9+ years) with a passion for crafting user-centric digital products in SaaS, B2B, and B2C spaces.

I help businesses make complex systems less complex and link UX strategy to tangible business outcomes. I've increased conversion rates by 400+, weekly active users by 50% and user satisfaction by 30 through user research, A/B testing and scalable design systems.

I've driven cross-functional product design efforts across enterprise cybersecurity, consumer apps, and startups— from research to pixel-perfect execution. I coach designers and teach UX, web, and AI design, helping teams develop critical thinking and design process muscle memory.

Based in Milan. Open to remote / hybrid opportunities.

With over 7 years of experience, I specialize in delivering user-centered design solutions across iOS, Android, Windows, and web platforms.

I’ve led teams and managed end-to-end design projects in B2B, B2C, and SaaS sectors.

At CyberOk, I developed strategic design solutions for cyber threat management, helping secure a major tender.

At Weeshop, my redesign efforts boosted the conversion rate by 400%.

I hold a Master's in Product Service System Design from Politecnico di Milano, where I learned to craft sustainable, complex systems that integrate products, services, and communication.

Featured skills

End-to-end product design

Complex workflows

Information architecture

B2B and B2C product experiences

AI-assisted product design

A/B testing

User research

User interviews

Design systems

Tools

Figma

Claude

ChatGPT

Gemini

Perplexity

Framer

Adobe creative suite

Miro

Generative AI tools

MidJourney

Google analytics

Firebase

Gitlab

basic HTML/CSS

Work experience

Since Jan 2026

HealthTech AI & E-commerce Startups
Senior Product designer (Contract)

Designed AI-assisted healthcare (NDA, Los Angeles) and e-commerce experiences (RepRally, New York City), improving workflows, research and delivery speed.

Jan 2025 → Jan 2026

Assist-x
Lead Product designer

Led product design across B2B, e-commerce and AI projects, coordinating designers and improving delivery processes.

Jan 2023 → Jan 2025

CyberOk
Senior UX designer

Designed complex cybersecurity workflows, improved usability and helped the company win a major enterprise tender.

Since Jan 2026

Weeshop
UX designer / Part-time

Designed AI-assisted healthcare (NDA, Los Angeles) and e-commerce experiences (RepRally, New York City), improving workflows, research and delivery speed.

Jan 2021 → Jan 2023

Kaspersky
Senior User Experience designer

Led UX for a cross-platform cybersecurity product, improving workflows through research and testing.

Oct 2018 → Sep 2020

Kaspersky
User Experience designer

Designed consumer cybersecurity products and growth experiments that increased conversion by 25–30%.

jul 2017 → Sep 2018

Like Center
UX/UI designer

Designed and launched a mobile app and web product in a fast-paced environment.

Education

Politecnico di Milano

Master of Science in Product Service System Design   

Russian State University named after A.N. Kosygin

Bachelor in Graphic design and creative advertising

British Higher School of Arts and Design

Art Direction

British Higher School of Arts and Design

Product Design

Skills

Product Design

End-to-end product design, B2B SaaS, complex workflows, mobile apps, dashboards, internal tools, platform UX, product discovery, stakeholder management, roadmap influence, high-fidelity mockups, interactive prototyping

AI Product Design

AI-assisted workflows, LLM interfaces, conversational UX, chatbots, speech-to-text flows, AI-generated recommendations, prompt templates, trust/error states, human-in-the-loop review

UX Research & Product Analytics

User interviews, usability testing, surveys, A/B testing, funnel analysis, retention, conversion, cart abandonment, drop-off analysis, WAU/MAU, session length, activation, adoption metrics

Design Systems

Figma variables, tokens, component properties, variants, auto-layout, component governance, documentation, accessibility, developer handoff, design QA, design-to-code alignment

Collaboration & Delivery

Jira, Confluence, GitLab, user stories, acceptance criteria, design specs, sprint planning, refinement, demos, retrospectives, implementation QA, scope management

Languages

English (C1), Italian (B2), Russian (Native)

BACK TO TOP