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Hi! I’m Valeria, product designer based in Milan

Hi! I’m Valeria, product designer based in Milan

Experienced Lead Product Designer (8+ years) with a passion for crafting user-centric digital products in SaaS, B2B, and B2C spaces.

I help businesses make complex systems less complex and link UX strategy to tangible business outcomes. I've increased conversion rates by 400+, weekly active users by 50% and user satisfaction by 30 through user research, A/B testing and scalable design systems.

I've driven cross-functional product design efforts across enterprise cybersecurity, consumer apps, and startups— from research to pixel-perfect execution. I coach designers and teach UX, web, and AI design, helping teams develop critical thinking and design process muscle memory.

Based in Milan. Open to remote / hybrid opportunities.

With over 7 years of experience, I specialize in delivering user-centered design solutions across iOS, Android, Windows, and web platforms.

I’ve led teams and managed end-to-end design projects in B2B, B2C, and SaaS sectors.

At CyberOk, I developed strategic design solutions for cyber threat management, helping secure a major tender.

At Weeshop, my redesign efforts boosted the conversion rate by 400%.

I hold a Master's in Product Service System Design from Politecnico di Milano, where I learned to craft sustainable, complex systems that integrate products, services, and communication.

Featured skills

UX design

Design Thinking

User-Centered Design

App design

Prototyping

A/B testing

User research

User interviews

Agile methodology

Tools

Figma

Adobe creative suite

Miro

Generative AI tools

MidJourney

Google analytics

Firebase

Gitlab

Clickup

Work experience

Jan 2025 → Jan 2026

Lead Product designer - Assist-x
  • Led a 2-person design team, mentoring a junior designer to promotion through structured reviews and workflow improvements.

  • Built and implemented a new design process, cutting delivery timelines by ~1.5 weeks across multiple projects.

  • Owned end-to-end UX delivery, consistently shipping high-fidelity prototypes on time and above client expectations.

  • Established lean prototyping practices that improved clarity and stakeholder alignment.

  • Acted as client liaison, resolving scope and contractual issues to boost satisfaction and retention.

Jan 2023 → Jan 2025

Senior UX designer - CyberOk
  • Designed and delivered SIEM and XDR solutions for enterprise clients, directly enabling the company to win a major tender.

  • Established and maintained a robust design library with frontend developers, reducing design implementation time by 50% and ensuring product consistency.

  • Partnered with product managers and engineers to successfully launch three new features, consistently meeting project deadlines.

  • Created interactive prototypes in Figma, led usability tests, and implemented improvements that increased user satisfaction by 30% and eliminated user errors.

May 2023 → present time

Mentor and lecturer - Web design course
  • Created programs of 2 courses

  • Provided lectures on topics of UX design, Web design, AI tools

  • Gave detailed feedback on the students' work

Aug 2022 → present time

UX designer (Part-time) - Weeshop
  • Redesigned the paywall screen that increased the Conversion Rate by 400% 

  • Spearheaded product updates, boosting Weekly Active Users by 50% and raising user retention from 53% to 58% through UX improvements and new content sections.

  • Led A/B testing for registration/onboarding, increasing sign-ups by 15%, reducing skipped registrations by 23%, and cutting uninstall rates by 91%.

  • Introduced push notifications, gamified missions, and rewards, raising retention rates for new users.

Jan 2021 → Jan 2023

Senior User Experience designer, Kaspersky
  • Led UX design for a cross-platform 360° SaaS antivirus (Windows & Mac), improving protection flow clarity and usability by 50% based on user insights.

  • Planned and ran user interviews and usability tests, translating findings into measurable design improvements.

  • Initiated and analyzed A/B tests, identifying UX simplifications that cut development time by one week.

  • Built and maintained UX guidelines and mockup libraries, increasing design-to-dev documentation consistency across teams.

  • Partnered with PMs, engineers, and data analysts to deliver cohesive and scalable design solutions.

Oct 2018 → Sep 2020

User Experience designer, Kaspersky
  • Delivered product designs for Android, iOS, macOS, and Windows, accelerating SaaS project launches.

  • Conducted user interviews and usability tests, presenting actionable insights that shaped team decisions.

  • Created a UI customization tool in 1 month, reducing developer effort on client adaptations.

  • Collaborated with the Growth Hacking team, running experiments that boosted conversions by 25–30% across several products.

  • Designed an in-app purchase screen that increased conversion rate by 30%.

jul 2017 → Sep 2018

UX/UI designer, Like Center

• Designed and released a mobile app with the rating 4.5 in record time — 3 weeks.

• Led design and development of a Web app.

Apr 2017 → Jul 2017

UX designer, Moscow Parking App

• Сonducted the usability audit of the application.

• Ideated and implemented redesign of the application.

Education

Politecnico di Milano, Master of Science in Product Service System Design   


Russian State University named after A.N. Kosygin, Moscow, 

Bachelor in Graphic design and creative advertising


British Higher School of Arts and Design

Art Direction


British Higher School of Arts and Design

Product Design

Skills

UX Design · Wireframes, User Flows, Information Architecture, Journey Mapping

UX Research · User Interviews, Surveys, Field Studies, A/B Testing, Usability Testing

UI / Visual Design · High-Fidelity Mockups, Interactive Prototype, Illustrations

Design Systems · Design Management, Accessibility, Design Library, Typography

Languages · English (C1), Italian (B2), Russian (Mother tongue)

Tools · Figma, Adobe Creative Suite, Midjourney, Recraft, Miro, Sketch, Notion, Microsoft 365, Confluence, Gitlab, Jira, ChatGPT

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