About
Date:
Aug 2022 → Now
I started working with Weeshop in August 2022 as a part-time Product Designer. I was the only designer on the team and worked closely with the Project Manager, Marketing Manager, and Developers.
Weeshop provides users with information about product quality, health impact, social impact, and environmental sustainability.
Users can also enjoy healthy recipes and nutritionist recommendations.
User Research
Market Research
UX Audit
Prototyping
UX Design
Human-Centered Design
Product Design
Visti di recente
COOP
Pere Williams, 500g
Fileni
Fusi di pollo biologico 350 g
COOP
100% Polpa di Mela italiana, 125g
VIVI verde
Noci intere biologiche, 350g
Consigliati per te
Valuta le migliori alternative ai prodotti cercati
Più sostenibile
COOP
Pere Williams Sciroppate 450 g
Più salutare
Fileni
Fusi di pollo biologico 350 g
Top rated
VIVI verde
Noci intere biologiche, 350g
Ricette sane
Novità
Scopri ricette sane fatte dai nutrizionisti
30 min
Waffles mela e cannella
Erica Fanari
Pasta arrabiata al aglio e peperoncino
Rachele La Foresta
30 min
40 min
Pumpkin soup
Elena Spedicato
Liste della spesa pronte all'uso
Esplora le proposte create dai nostri nutrizionisti
Scopri la frutta e la verdura di Marzo
Preferisci prodotti di stagione, fa bene a te e all'ambiente.
Vedi elenco
Alimenta la tua conoscenza
Leggi e impara con i nostri articoli
Sostenibilità
Qualità della pasta secca: la materia prima conta?
Curiosità
Qualità della pasta secca: la materia prima conta?
Invita un amico e ottieni i punti ricompensa! 🫶🏻
Condividi il tuo codice
Per ogni nuova registrazione riceverete entrambi i punti ricompensa.
K124PR
Invita
+ 50
9:41
Challenge
When I joined Weeshop, the app was struggling with an outdated design that made it difficult to compete with other apps in the niche.
The conversion rate to the premium subscription was around 0.5%, while the 3-month churn rate was about 90%.
The app lacked a consistent design system, and the elements had not been updated over time.
It was also impossible to collaborate on files because they were created in Adobe XD.
What I Did
Redesigned the Home Screen
and grocery shopping lists screen, Paywall, Tutorial, Onboarding, etc.
Launched new features:
recipes and shopping lists created by nutritionists.
Enhanced the transition from Adobe XD to Figma
Significantly improving the design process and alignment with cross-functional teams.
Redesigned Instagram feed, stories, and reels covers
Created and enriched the app’s design library
Reducing the time needed to create new design concepts by 150%.
Refactored old design artifacts
Designed App Store and Google Play screenshots
Research process
Since it's a long-term client, we conducted user research multiple times.
We performed discovery interviews, market research, and usability tests whenever we felt that the necessary changes to achieve the business goals were unclear.
User research techniques
User interviews
Usability testing
Market research
UX Audit
Toolkit
User interviews questions
CJM
Personas
Benchmark
Others
Scetching and brainstorming
Sketching in a mobile UI designer helps you better understand the problem and visualize possible solutions.
It's a quick and inexpensive way to brainstorm and test many interface ideas before settling on one.
Redesign scope
Paywall Redesign
9:41
9:41
9:41
Gamification
Gamification
To encourage users to perform actions that align with the business goals, we introduced gamification in the app.
Perks for users: Users can earn branded accessories for healthier eating by completing missions within the app.
App store screenshots
I redesigned the promotional app screens for the App Store and Google Play, and created social media images for advertising.
These efforts resulted in a 100% increase in app downloads.
Promo app screens for the store.
Social Media Images
Impact
Try the app yourself
